Doxa was founded byGeorges DucommunasGeorges Ducommun, Fabriques Doxain1889inLe Locle, Switzerland. The company rose to prominence with the1908introduction of an8-daywatch movement that proved its value on the wrists of German soldiers in World War I. When Ducommun died in1936, he was replaced at the helm byJacques Nardin, grandson of famed Le Locle watchmakerUlysse Nardin. Doxa returned to the battlefield in World War II with a series of popularchronographsused by German aviators.Doxa continued a strong association with Germany after the war, outfitting the German World Cup football team with gold watches and introducing "Grafic", a line ofBauhaussquare watches in1956.In1967, Doxa introduced the "Sub", a waterproof diving watch popular with sport and military divers. The orange dial of theDoxa Subwould become a hallmark for the brand.Doxa was facing hard times, however, and the brand joinedASUAGin1968. It was placed in their newSynchrongroup alongsideErnest BorelandCymaand the three brands were marketed together throughout the 1970's. At the height of thequartz crisis, the Synchron group brands were sold and Ernest Borel andDoxawere taken over byAubry Frèresin1978.